Anyone who builds with essential oils gets questions. From customers, from family, and first of all from themselves. That comes with the work. A critical question is almost never an attack; it is someone who wants to be taken seriously before saying yes. Below are the questions that come up most, with the answer I give myself. Make them your own, in your own words.
For clarity up front: I am a partner with the company all of this is about, and what someone builds here differs from person to person.
“Isn’t this one of those pyramid things?”
Honest question, and I understand why you ask it. The difference is simple: there is a real product here that people actually want, and money is only earned when something is actually sold. No product, no turnover.
In a pyramid scheme the money comes from the deposits of new participants; here it comes from product sales, and the compensation plan is laid out in the open in the online appendix, official sources included. I show everyone exactly how it works, and then you judge for yourself.
And through all of it: when someone truly says no, let it be a no. Staying kind costs you nothing, and it keeps the relationship warm for later.
“Can you actually make money with this?”
Honest answer: most people who start this never build a serious income from it. That is no secret, and it doesn't need to scare anyone off. Many people simply start for the discount on their own oils, or do a little on the side and keep it small. For them, that is exactly right.
The group that does take it somewhere bigger treats it as a craft. They learn to listen, they stay with the people who are genuinely looking, and they build with structure instead of enthusiasm alone. And they keep going after the first excitement has worn off, because that is where the real work begins.
I cannot promise you an amount, and I wouldn't want to. What I can show you is how that group builds, step by step. That is what the book is for.
“What does it cost to start?”
To begin, you choose a starter kit. That is interesting for everyone, whether you mainly come for yourself or want to build, because with a kit the enrolment fee is waived. Which kit fits depends on your goal: a kit for your own use, a kit for working with customers, or a fuller one to get your team on its way. That is your biggest cost at the start, and beyond it you need nothing; no stock, no obligatory materials.
After that, your membership simply runs for a year. Only after that year does one fixed contribution return: the annual renewal, around eighteen euros depending on the VAT rate in your country, and it comes with a 15 ml bottle of peppermint as a gift.
If you truly want to build and be able to receive a payout, a monthly order of 100 points within the loyalty programme comes with that. Those are your own products for your home, so money you would be spending on good oil anyway.
The current kit prices and the renewal for your country are on the official price list.
“Do I have to buy stock?”
No. Everyone creates their own account and orders and pays for themselves. You help your customers get started, and after that they handle their own orders. No boxes in your hallway, no stock, no invoices to chase.
It is something to look out for everywhere, though. With the company I work with none of this is needed, but in this corner of the world it is an honest test: if somewhere you are asked to buy stock up front, or to order more each month than you use yourself, look closely at what you are getting into. In a healthy model a product moves because someone genuinely wants it.
“Why are the products so expensive?”
Honest question, and the most important one in this list, because sooner or later you will stand there with a price on your lips that you have to swallow yourself first. This is what sits inside that price.
Origin. The plants are grown where they naturally thrive: lavender where lavender belongs, frankincense where frankincense trees have stood for generations. That means working with growers all over the world instead of planting one cheap field somewhere, and you can tell in the oil.
Purity. Every batch is tested before it is allowed into a bottle. Not every bottle that says "essential oil" on the label contains the same thing; diluting and blending in cheaper material is common in this market, and that testing is a large part of what you pay for.
Fair relationships with growers. This is the part I can talk about longest, because I have seen it with my own eyes. In Kenya I helped work on the fence around a school. I played with the children and spoke with the women farmers whose land is now their own; the proceeds and the ground itself become their property. For a woman who started with nothing, that means everything, and it changes the lives of her children, and of their children after them. That way of working together sits in the price, and I stand behind it with love.
And then the maths. A bottle lasts a long time; per drop you are talking pennies, not pounds. Put the monthly cost next to a daily cappuccino and it suddenly looks different.
How do you say it without faltering? Name the price calmly and plainly, and tell what sits inside it. People sense infallibly whether you stand behind the value yourself. If you do, the price stops being a scary moment; it becomes part of the story.
“Do I have to become a salesperson?”
That depends on what you mean by selling. The smooth talker who pushes something on you that you don't need? You don't have to become that; that is precisely a bad salesperson. Good selling is almost the opposite: listening so well that you offer exactly the solution someone was already looking for.
It is about sharing what you love yourself, the way you recommend your favourite series, only here you do get something back. And that is a craft, and a craft can be learned. How, that is exactly what the book was written for.
“Can I do this alongside my job?”
Yes, and most people do it exactly that way. Hardly anyone starts full-time; you build it in the edges of your week, alongside your job, your family or your studies.
What matters most is not how much time you have, but regularity. Half an hour that returns every week takes you further than a whole Saturday you don't repeat for a month. The book lays out exactly how to use that small, fixed space well, with a living list and a few conversations at a time instead of everything at once.
It helps to decide up front what you want. Do you simply want a discount on your own oils? Do you want to do just enough that your own orders pay for themselves? Or do you want to build something that comes with a payout? All three are fine, and all three ask for a different amount of time. Know your goal, and you know how much room to keep free for it.
“What if I don’t have a big network?”
Hardly anyone starts with a big network, and the people with the smoothest talk usually run out of it first. You start with a living list: the roughly twenty-five people you truly know. Neighbours, colleagues, the mother of your daughter's best friend.
The list is called living because it grows: every conversation, every workshop and every new acquaintance adds names. In the book you learn how to build that list and keep it warm without doing violence to yourself or the people around you.
How to find customers without bothering anyone has its own page.
“Is the criticism I read online true?”
Often yes, in part, and I am not going to polish it away. There is nonsense out there about this world, and there is real criticism too. There are people who went about it the wrong way: who cornered family and friends, or made big promises about money or health that led nowhere. It happens, and it is exactly what gives this craft its bad name.
Thankfully, that is not how it is here. The world I build in runs on real products, real people and a warm crowd around you. People who help each other along, who take you to an evening and simply let you feel how it works. In the book you see it in Doris, who brings someone along to an evening like that, and the atmosphere in the room does more there than any sales pitch.
So be critical, that comes with it, and then go and look for yourself among the people who treat it as a craft. It looks very different there from the stories online.
“What do I look for when choosing a brand?”
There are plenty of companies in this world, and from the outside they all look alike: beautiful bottles, beautiful words and glowing faces everywhere. So look under the bonnet, because there you can simply check a few things.
The quality. Is every batch tested, and can you see the results yourself? Diluting and blending in cheaper material is common in this market; a brand that publishes its tests takes you and your customers seriously.
The model. Do you earn on products customers genuinely use, or mainly on signing new people up? And are you asked to buy stock, or to order more than you use yourself? You read above why that is a red flag.
The culture. Ask what you may and may not say about the products. It sounds like a dry subject, but a company that is strict about claims protects you, because you build under its name and under your own.
The practical side. Shipping within Europe, customer service in your own language, proper invoices. You notice the difference every month, and so do your customers.
Walk through these points with any brand you consider; a company that answers them well has nothing to hide. And then go to a workshop or an evening once, because whether you feel at home somewhere is not something you can read on paper.
New questions keep coming
This page grows along with the questions that come up in webinars and conversations. Want a note when new answers arrive, and one small deep-dive every month that didn't fit in the book? Sign up.
Want to know what you can say, advertise or sell? The rules have their own page.
The numbers, the ranks and the complete compensation plan are in the online appendix.
This page is an explanation, not an official plan document. Official documents are leading, the plan can change, and no promises are made about income. Product experiences are personal experiences; they promise nothing about what a product will do for you.